I’m currently developing a strategic communications plan for The Alzheimer Society of Dufferin County (ASDC). Like so many organizations, the director wondered, “How do you use social media to engage key stakeholders?”
I shared this with my client and I thought I’d share it with the rest of you. Here are four steps to using social media:
1. Plan
Decide which social media platforms to use (Facebook, Twitter, LinkedIn, YouTube, Google+, WordPress, etc.)
2. Listen
Listen and understand what your stakeholders are talking about
3. Share
Share your journey and vary topics (cause, work, call-to-action)
4. Engage
Engage with stakeholders and respond to comments
Your competitors are online, so why aren’t you? Start planning today!
Click here to view 26 Tips for Integrating Social Media Activities.
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