Google Analytics is a free service that allows you to understand how people find your site and how they interact with it. So why don’t more people use it?
What it measures:
- Traffic
- Referrals
- Time on page
- Bounce rate
- Keywords
It helps you understand:
- Which initiatives are most effective
- Which customer and customer segments are most valuable
- Where users come from and what do they do on the site
- Which keywords resonate with prospects and lead to conversions
- Where people leave the site
- Which pages retain users the longest
- What search terms people use to find the site
So why wouldn’t you take advantage of this free tool? Are you using Google Analytics? Click here to set up Analytics for your site.
Click here to learn more. This is a great link from Play Happens – a digital publication written by Britney Muller.
Chronicles of PR 