Tag Archives: Agency

“Agency builds muscles you can’t build anywhere else” – David Kaiser, Managing Partner, Kaiser Lachance Communications Inc.

In Thursday’s Communications Management class we had the opportunity to ask our instructor David Kaiser, Managing Partner at Kaiser Lachance Communications Inc. questions pertaining to careers in public relations and communications. Every emerging communications professional wants to know where they should go – corporate vs. agency. His response was simple, “Agency builds muscles you can’t build anywhere else.”

What are your thoughts?

“Agency builds …

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Status Update: Connecting the dots

Chronicles HeaderI apologize for my lack of blogging recently. Remember at the beginning of the semester when you asked, “How do you do it?” Well I did it! I made it through the semester, however, I just didn’t find time to update my blog. Work/school 1 – blog 0.

It’s been a couple of months, so here’s a recap:

I’m a Corporate Communications and Public Relations postgrad student at Centennial College. I double as a circus performer, juggling my life as a full-time student and part-time consultant at Desperado Marketing. No two days are alike and its fast paced but I’m up for the challenge. I’ve learned SO much in the past three months so stay tuned.

I can’t believe I’m in my second and final semester! In just one month, I’ll begin my internship in PR!

My perception of public relations (PR) has evolved immensely since September. I started the program focused primarily on corporate communications with no interest in working for an agency. Two months into the program and countless guest speakers later, I found myself torn between the two.

The big question – do I look at opportunities for internship in an agency or in corporate communications?

John Vincic, vice president of investor relations and corporate communications at Hudbay and guest speaker, worked at an investor relations and communications firm before starting at Hudbay.

One of my instructors, awarded Canada’s Top 40 under 40, credits the agency she started at for the tools needed to succeed. She wasn’t only the one.

Four of my instructors also started at an agency before transitioning into corporate communications. Was there a connection?

The more I thought about it, the more I realized a trend. Most corporate PR practitioners began at an agency and transitioned later in their career to a senior position in corporate communications.

What are your thoughts?

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